When HMG reduced the rate of VAT, did they really expect it to be passed on to the consumer? Of course, some traders did so. M&S gave refunds at the till, as did Wilkinsons, another large retailer in my area. A few (very few) reduced their posted prices. But in any case, the reduction was small - a mere 2.12%.
To put it in perspective, if your shopping basket of goods (excluding food, remember), came to £100 before, then it would have been £97.88 after the reduction. Hardly enough to make you go out and spend, spend, spend, was it? You'd have to spend almost £1000 to make a £21 saving, and that's not the sort of difference that would encourage you to splash out on a new plasma TV. But, for the shopkeeper, it was a real boon. By not passing it on, he got the benefit of
everybody's spend, of £10, £100, or whatever. It therefore helped the shopkeepers compensate for the reduction in their turnover (and hence profitability) caused by the recession.
In view of accounting problems caused by the change, and the minimal effect it had on consumers, I'm not a bit surprised that many shopkeepers didn't pass on the savings. And frankly, I don't think HMG expected them to.
In a similar vein, do you remember how the price of chips used to change? We used to comment that when there was a potato shortage, and potato prices rose, so did the price of chips - but when potato prices fell, the price of chips remained the same. All chippies should be millionaires by now!
